“Here’s what surprised me most when I showed my own kids (ages 8 and 11) HOW DO YOU JEW?, which, like all board books, seem designed for the toddler set: they pored over each page saying “I’m that guy,” “that one is like us,” and “no, actually I’m that one!” They went to the bookshelf and took down the other three books in the set and went through the same process.”

“I'm writing to thank you for bringing such joyous and beautiful and well-written and well told books into my toddler's life.”

“I love that it's great for Jewish families no matter their background. But I also love that it's for people who love Jews.”

“These pennants are just so, so cute. I love Ultman’s whimsical lettering and joyful, vibrant art.”

“This stuff literally brings me Jewish joy!”